Ask AI Joe
Publishing platform & admin dashboard for Middle Georgia's AI educator
Overview
The work behind the result.
Ask AI Joe is the digital home of Joe Finkelstein — Middle Georgia's AI educator, writer, and consultant, who teaches AI to chambers of commerce, businesses, students, and seniors, and writes a weekly column for the Macon Melody. We built askaijoe.com as a complete publishing platform: headless blog, custom admin dashboard, event registration, and an illustrated comic-hero brand.
The Challenge
What needed to change
Joe publishes weekly, runs community AI events, and captures leads across wildly different audiences — none of which a generic website builder handles well. He needed to write and publish from one place, take event registrations that land in his CRM automatically, and stand out with a brand as approachable as his teaching style.
Our Solution
Built around the business
We built a custom platform: a headless blog powered by the GoHighLevel API with server-side rendering and sanitized content, an admin dashboard with login, rich-text editor, and thumbnail uploads so Joe publishes without touching code, and event pages where a registration becomes a tagged CRM contact instantly. The brand centers on "AI Joe" — a custom-illustrated comic superhero who appears across the site, from corporate events to seniors' workshops.
How we built it
- 01
Built a headless blog on the GoHighLevel API with server-side fetching
- 02
Created a custom admin dashboard with auth and a rich-text editor
- 03
Shipped event pages with one-tap registration into the CRM
- 04
Developed the illustrated 'AI Joe' comic-hero brand identity
- 05
Added structured data, newsroom ticker, and full SEO setup
Results
The numbers speak
Macon Melody column published on-platform
Event registration straight into the CRM
Publishable from the custom admin — no code
Custom comic-hero brand illustrations