iLashes by JKay
Premium rebrand driving 2x bookings
Overview
iLashes by JKay is a premium lash studio that needed a brand identity matching the quality of their work. We delivered a complete rebrand — from logo to website — that positioned them as the top choice in their market.
Client
iLashes by JKay
Category
Branding
Year
2025
Tech Used
The Challenge
Despite offering premium services, iLashes' brand felt generic and didn't stand out from competitors. Their website was outdated, bookings were declining, and new clients couldn't distinguish them from budget alternatives in the area.
Our Solution
We created a full brand identity system that communicates luxury and expertise. The new visual language — from logo to social templates to the website — tells a cohesive story. The redesigned site focuses on conversion with strategic booking CTAs and a portfolio that showcases their best work.
- Conducted competitor and market analysis in the beauty space
- Developed brand positioning around premium, artistic craftsmanship
- Designed logo, color system, and typography guidelines
- Built a high-converting website with integrated booking
- Created social media templates for consistent brand presence
Results
The numbers speak
Booking increase
New client conversion rate
Social media engagement
Average ticket increase
“People now tell me my brand looks like a luxury brand — and that's exactly how my work should be seen. Bookings doubled within the first month.”
JKay
Owner, iLashes by JKay