iLashes by JKay
Premium rebrand driving 2x bookings
Overview
The work behind the result.
iLashes by JKay is a premium lash studio that needed a brand identity matching the quality of their work. We delivered a complete rebrand — from logo to website — that positioned them as the top choice in their market.
The Challenge
What needed to change
Despite offering premium services, iLashes' brand felt generic and didn't stand out from competitors. Their website was outdated, bookings were declining, and new clients couldn't distinguish them from budget alternatives in the area.
Our Solution
Built around the business
We created a full brand identity system that communicates luxury and expertise. The new visual language — from logo to social templates to the website — tells a cohesive story. The redesigned site focuses on conversion with strategic booking CTAs and a portfolio that showcases their best work.
How we built it
- 01
Conducted competitor and market analysis in the beauty space
- 02
Developed brand positioning around premium, artistic craftsmanship
- 03
Designed logo, color system, and typography guidelines
- 04
Built a high-converting website with integrated booking
- 05
Created social media templates for consistent brand presence
Results
The numbers speak
Booking increase
New client conversion rate
Social media engagement
Average ticket increase