Friendly Care Agency
Brand, website & custom operations platform for a Georgia home-care agency
Overview
The work behind the result.
Friendly Care Agency helps Georgia families get paid to care for their own loved ones through Medicaid waiver programs like SOURCE, CCSP, GAPP, and ICWP. We delivered two products: a conversion-focused public website that qualifies families in minutes, and a custom internal operations platform that runs the whole agency — clients, caregivers, leads, intake, and reporting.
The Challenge
What needed to change
Most families have no idea they can be paid to care for an aging or disabled loved one — so the agency's biggest problem was education and lead qualification at scale. Internally, things ran on paper: physical client and caregiver folders, manual lead tracking, and no way to credit the referral partners driving growth.
Our Solution
Built around the business
The public site leads with the message that matters — "Get Paid to Care for Loved Ones" — and backs it with a ZIP-gated eligibility flow built for ad traffic, plus personalized referral links so every marketing partner gets attribution. Behind the scenes, we built a full operations platform: client and caregiver management, a leads board, guided intake flows, document scanning that digitizes those paper folders, messaging, and reports.
How we built it
- 01
Developed the brand identity and healthcare-clean visual system
- 02
Built the public site with a ZIP-gated qualification funnel for ads
- 03
Created per-marketer referral links with automatic attribution
- 04
Built the internal CRM: clients, caregivers, leads, and intake
- 05
Digitized paper folders with in-app document scanning and packet generation
Results
The numbers speak
Medicaid waiver programs supported
Products: public site + operations platform
Paper intake folders digitized
At friendlycareagency.org